Brake shop

Road safety affects everyone. It affects whether children can go to the park or walk to school, elderly people can get to the shops, people can take up cycling to get to work or get fit, and families feel safe to get around their neighbourhoods.

For some people, it changes everything. Road crashes and casualties end lives too soon, rip families apart, leave communities reeling in shock and victims feeling alone and without hope.

Brake is a road safety charity working with communities and organisations across the UK to stop the tragedy of road deaths and injuries, make streets and communities safer for everyone, and support people bereaved and seriously injured on roads. (We also work in New Zealand and run some global projects.)


Brake’s vision

Brake's vision is a world that has zero road deaths and injuries, where people can get around in ways that are safe, sustainable, healthy and enjoyable.

We are a humanitarian charity, working with urgency and in partnership with others to implement evidence-led solutions to a crisis that affects us all and our planet. Read our vision, mission, values and aims


Brake’s work

Every day in the UK, five people die on roads and about 60 more are seriously injured, causing needless loss of life and inflicting terrible suffering.

We work to stop these tragedies and support people left bereaved and injured. We also work to end the danger, threat and pollution from traffic that blights communities and affects families across the UK. We have been working since 1995 to make a difference across the UK.

We promote road safety awareness, safe and sustainable road use, and effective road safety policies through campaignscommunity educationinformation and advice for organisations operating fleets of vehicles and road safety professionals, and the UK’s flagship road safety event, Road Safety Week. We provide essential support to people across the UK devastated by road death and serious injury to help them in their darkest hours.

Our work includes:

  • running an accredited, expert helpline and providing support literature to help bereaved and seriously injured road crash victims cope with their grief, deal with bewildering practical matters and access the help they need. Our helpline supports more than 500 families a year, and our support packs are handed to families by police following every UK road death
  • coordinating national Road Safety Week every November, which involves about 10,000 schools, employers and road safety professionals, and raises awareness about road safety in communities across the UK
  • campaigning for essential road safety policies and wider awareness.
  • organising a Giant Walk event for primary schools to celebrate walking and call on drivers to slow down to protect children, and a Beep Beep! Day initiative for pre-schoolers
  • running a membership scheme, producing resources and running webinars and conferences to help fleet managers, employers and road safety practitioners
  • encouraging people to make our Brake Pledge and use our road safety advice, to help everyone to use roads safely and sustainably
  • making sure our voice is heard in the media.  

Our work is supported by many household names. Read comments from our celebrity supporters.


Support Brake

Brake is proud to do a lot with limited resources, but we need your help to do more. We are funded by donations from, and fundraising by, individuals, groups, schools and companies, and through grants – huge thanks to all our supporters. Here are some of the ways you can help us grow and increase our impact. 

Corporate partnership: organisations can show their support for safer roads and road crash victims, and work with us to make road safety central to their CSR activities.

Fundraise: there are endless ways to support and promote the road safety cause in your community or organisation.

Join: keep up to date with our work and road safety. Get our fortnightly news bulletin, or our bulletins for professionals or educators. Employers and practitioners: join our Brake Professional scheme.

Donate: the quickest and simplest way to help.

Follow and share: on FacebookTwitterYouTube and LinkedIn.

Contact us: find out how to get in touch.


Welcome to Brake's online shop - a one-stop shop providing fun gifts, toys, clothes for adults and kids, free road safety posters, and educational resources. Every penny raised is put towards Brake's work supporting families devastated by road crashes, and educating communities about road safety to save lives.

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